Behind the Seams: How VootBuy’s Best Sellers Earned Their Crown

Have you ever wondered what makes a piece fly off our digital shelves? We go backstage with our design team and the artisans they partner with to reveal the journey of five top-selling items—from initial sketch to final stitch. Learn how we source eco-friendly fabrics, conduct wear-tests with real customers, and incorporate feedback in real time to refine fit and finish. You’ll hear stories of local craft traditions that inspire our embroidery motifs, and see exclusive “before-and-after” prototypes that illustrate how small tweaks can create runaway hits. If you love a good success story and want a peek at the craftsmanship behind your favorite kurtis and sarees, this deep dive is for you.